Challenge:  Develop a customized product range that balanced fine art sensitivity with local consumer purchasing trends across three major Chinese museum venues in occasion of the touring exhibition  “Wuji: Masterpieces from the National Gallery of Modern and Contemporary Art in Rome”.

Solution:  Managed an end-to-end merchandising program encompassing image rights acquisition, localized market research, Italian product design, and high-quality Chinese manufacturing.

Results:  Delivered three exclusive lines of retail products serving as true cultural extensions of the exhibition while establishing a streamlined supply chain.

Technical Specifications:  Precision fine-art colour calibration; eco-conscious materials; specialized custom retail packaging.

Key Metrics:  3 major museums supplied with unique designed products; 100% compliance with international artwork copyright licensing.